Interview: Goods of Record’s Trey Sisson

The online platform goes above and beyond in sharing the stories about the people behind their American-made products

by Emily Bihl The e-commerce industry is awash with the “storytelling as a sales pitch” concept. Brands offer a few hundred words to tug on customers’ emotions just long enough for shoppers to feel the urge to click “add to cart.” What sets newcomers Goods of Record apart from this approach is that they aren’t afraid to get their hands dirty—literally. Whether trekking through a …