The $10K Diamond-infused Martini

In the latest episode of “Most Expensivest Shit,” GQ sent host 2 Chainz and Detroit rapper Big Sean to try out a diamond-infused vodka martini at LA’s Vaucluse Lounge. The extravagant cocktail is created by dropping diamonds into vodka and letting the “essence” of the gems infuse the spirit for about a week. The drink is then served as a $10,000 or $100,000 martini depending …

GQ for Gap 2013: Going Social

New media methods and spokespersons used to promote the anticipated collaborative collection

The ubiquity of social media has been a blessing for some, and for others an unwelcome sea change. Love it or hate it, social media and the way people use it is constantly changing, but here to stay. With the advent of social media stars—so-called regular people who amass major followings based first and foremost on their social media presence—many brands big and small have …