Negroni Week Kicks Off Worldwide

Six variations of the cocktail from the annual charity event, including an ice cream float

Any social media fiend who dives down the rabbit hole of trending topics has heard of things like #NationalMartiniDay (19 June) or #InternationalBeerDay (5 August), but Negroni Week is not like the others. While it is presented by the Negroni’s requisite bitter apéritif component, Campari (along with Imbibe magazine), the core of it happens to be charity—and funds raised from sales across all 6,000 participant …