Sunup is Coffee For Tea Drinkers

The green coffee brand found the lightest roasts always tasted best—so they decided not to roast at all

“It was 2011 and we were drinking a lot of traditional coffee. We noticed the best tasting coffees always came from the lightest roasts. Then it hit us: why roast at all?” Sunup boasts on its website. The idea sounds ambitious at best and worthy of never mentioning again at worst. But, it’s these sort of ideas that push the envelope and introduce consumers to …