For decades, at-home hair color has largely remained the same: making your decision at the drugstore largely based on the model’s unnaturally shiny hair color on the box. The salon experience isn’t too much more transparent: what shade you get at the end is often a surprise. SF-based start-up Madison Reed is taking as much guesswork out of the DIY process as possible, first by …
It takes a hair industry veteran to call out the fact that almost every shampoo on the market has detergent (aka sodium lauryl sulfate) in it—an irritant that strips and dries hair, fueling the perpetual cycle of buying products like conditioners, masks and treatments. These are unnecessary band-aids that don’t solve the problem, argues Bumble and bumble founder Michael Gordon. After Estee Lauder acquired the …
A counterpoint to the daytime hustle and bustle of the Wall Street neighborhood is the quiet oasis that is Hairstory, located many floors up in a discreet building. Shoes are taken off before entering the living room area, where sunlight streams in through big windows. Though it seems more like a beautiful apartment at first glance, the space is in fact home to a mini-revolution …
