The Sm;)e Book

What began as Harvey Ball’s submission for a graphic design job in 1963, which tasked him with increasing morale at the State Mutual Life Assurance Company, the smiley face has grown into one of the most recognizable cultural symbols. Its iconographic status extends beyond art, design, music, fashion and into areas of influence like emoji and plastic bags. Now authors DB Burkeman and Rich Browd aim …

The Resiliency of the Smiley Face

Originally designed by Harvey Ball in 1963, the Smiley Face has become an immediately recognizable symbol the world over. In the early ’70s two Hallmark reps copyrighted the design and later a French journalist claimed it through the Smiley Company—that same company made $420 million in 2017 by licensing the logo, claiming it’s more than an icon, it’s “a spirit and a philosophy.” In recent …