Ultimate Reality

Augmented reality's next step, tested in a recent media campaign for History Channel's Vikings

If you live in New York City, you might have seen big ads for the History Channel’s “Vikings” program on bus shelters and phone kiosks; if you’ve noticed fans waving their cellphones in front of them, it means you’ve also spotted bpg‘s “Ultimate Reality” in action. Working primarily with TV shows and film studios, the LA-based agency is behind integrated campaigns like an alternate reality …