Champion’s Esports-Oriented “Gamer Collection”

This tech-forward range was based on the brand's first sweatshirt design patent since 1952

Ever-growing and certainly accelerated by the absence of live sports, the esports category positions gamers as athletes and builds entire leagues around the various video games they play. From first-person, team strategy and shooter games to sport simulations, matches are televised, streamed on platforms like Twitch and YouTube and attended (when in-person attendance was permitted) by thousands. Unsurprisingly, there is a large industry of products …

Beta Unit

A Southern California streetwear label's multifunctional clothes for modern mystics

Southern California’s Beta Unit introduces streetwear to an apocalyptic aesthetic that’s usually reserved for the runway. In the upcoming fall collection, knits with mystical-looking geometric patterns bring crop formations to mind and functional details fit for nomads, like a hood that converts into a scarf, feature prominently. “Like many of our other projects, we were driven by simply wanting to see an idea we had …

FluffyCo Apparel and Home Decor

Inspired by the San Francisco lifestyle, FluffyCo is an apparel and home decor line featuring original designs printed on high-quality, California-made clothing with environmentally friendly water-based inks. In addition to t-shirts, hoodies and skirts, FluffyCo also features a line of accessories made from Naugahyde and lined with felt, including wallets, iPod cases, eyeglass cases, bag tags and passport covers. Their new home decor line features …