Velo Collection from House Industries

A bike-centric collaboration and new typeface pose a polished yet casual aesthetic

If the collaboration between typography studio House Industries and cyclocross OG Richard Sachs was a preview of cycle-centric things to come from the Delaware-based designers, then the full feature has arrived. Today, 9 October 2014, marks the launch of the Velo Collection, a multi-brand capsule collaboration including bikes, parts, accessories, clothing and—last but certainly not least—a namesake font: Velo Serif. Carefully culling partners both in …