Tag: Hypebeast

Sneaker Brand Lilith NYC Centers Women and Femmes in Streetwear

In an industry riddled with gender disparity, this Queens, NY-based brand is changing what sneaker culture looks like

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Though they are regularly worn by any and all genders, highly covetable streetwear sneakers are branded, stylized and shaped for men. “If you look at the history of most athletic brands, they’re rooted in male sports, male athletes. All the footwear silhouettes are built for them,” says Sarah Sukumaran, the founder of the Queens-based sneaker company Lilith NYC. “The Sheryl Swoopes basketball shoe is the …

Kevin Ma

Our conversation with the man behind Hypebeast

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Sponsored content: Starting out as an early chronicle of sneaker culture, Hypebeast has distinctly evolved into an online magazine that lives up to the tongue-in-cheek origins of its name as a go-to influence guide. Since 2005, founder and editor-in-chief, Kevin Ma has been a sartorial force in covering streetwear. Reflecting Ma’s own growing interests, Hypebeast soon expanded into coverage of art and entertainment. Collaborating with …