255 Reopens with More Air

Nike's iD Design Studio here in New York reopens today with the full AirMax collection. All seven models in the series will be available for customization using a combination of the standard colors and materials available at NIKEiD.com and some options unique to the studio. As always, Studio visits are by appointment only so enter the lottery here or start calling around to find someone …

NIKEiD Studio Tournament: Finals

World Cup is over. Italy has won. And the NIKEiD Team of the Tournament has been chosen. Each of the winners shown here (click to zoom) will receive a copy of the much coveted Joga Bookzine plus another visit to the NIKEiD Studio on Nike's dime. The Player of the Tournament, who made a very tropical looking Dunk Low, will be allowed to make a …

NIKEiD Studio Tournament: Week 3

To celebrate the 2006 football games in Germany, Nike will honor their favorite designs that come out of the NIKEiD Studio in NYC. Each week a "team" will be selected by Studio staff and will consist of the best 11 sneaker designs created in the Studio that week. The creator of each designed sneaker will receive three referral cards to the NIKEiD Studio and one …