Interview: Mitja Borkert, Lamborghini’s Head of Design

We discuss balancing fandom and being responsible for creating the future of a truly iconic brand

Mitja Borkert has his work cut out for him. The young East German designer has been charged with envisioning the future of Lamborghini, one of the most visually iconic brands on the planet. If you utter the word supercar, it’s quite likely a raging bull will spring to mind. Cars like the Miura, Countach and Diablo have not only shaped the concept of what a …

Our Exclusive Look at Ferrari’s New Centro Stile and the Monza SP1 and SP2

Design Chief Flavio Manzoni offered us access to Ferrari's secret world

There is a something momentous happening within the curved and shrouded walls of Ferrari’s new Centro Stile (which sounds better than “design center,” its English translation). Historically the brand outsourced its interior and exterior design to celebrated companies like Pininfarina, Vignale and Zagato while it focused on the engines and platforms it knew best, but ten years ago it brought on Design Chief Flavio Manzoni …

The Five Design Houses Behind Iconic Italian Cars

Italian automotive design owes its prestigious legacy to five main design houses: Pininfarina, Zagato, Bertone, Italdesign Giugiaro and Carrozzeria Ghia. It’s because of these five firms that Italian cars have become synonymous with speed, luxury and quality—and, while the hood ornaments may not show it, many Ferraris, Alfa Romeos, and Fiats owe their existence to them. For those not familiar with the history behind these …