adidas Skateboarding + UNITY Collaboration Collection

Representing, supporting and celebrating the queer skate community

Jeffrey Cheung—an artist, activist and skateboarder—co-founded UNITY with Gabriel Ramirez in order to represent, support and celebrate queer skaters within a culture historically infamous for its homophobic tendencies. The skate collective organizes skate days that create safe spaces for people of all sexual orientation, gender, color, age and ability; give away decks to queer people of color; and mobilize the community for skate protests—not to …

Skating to Equality With Artist Jeffrey Cheung

At LA's New Image Art, two concurrent shows highlight art from the QTPOC community

Artist and skater Jeffrey Cheung is defining a new era for skateboarding, pushing the culture to be more colorful and diverse. As a co-founder of Unity Press & Skateboarding, Cheung is creating a zone to represent and support queer skaters—and he has been thriving at this mission. Unity is Oakland-based but Cheung and co-founder Gabriel Ramirez have brought their vibe to West Hollywood’s New Image Art, presenting Pave—a …