Exploring Jose Cuervo’s Farm, Distillery and Historical Cellar

At the base of the Tequila Volcano in Jalisco, we learn about the brand's methods

Internationally, tequila is often viewed as a kick-start—a rebellious elixir for quick consumption or disguised in a cocktail with a sweet presentation. But, its creation is a poetry accented by artful harvest and saccharine, sultry scents. The spirit has a rich history; it was the beverage of choice for farm-owners and the wealthy of yesteryear in Mexico. Thus, the key flavors have been idolized long …

Día De Los Muertos “Dance With The Dead” Interactive Installation

Bernstein & Andriulli artists celebrate the spirits with Jose Cuervo

The boundless artistry encompassing Día De Los Muertos manifests in so many magnificent ways. Artist management agency Bernstein & Andriulli (B&A) not only understands this, they sought to present the most future-forward display of it by way of a one-night-only exhibition in NYC’s SoHo neighborhood. It was a series of centerpiece installations at Jose Cuervo‘s Day of the Dead party—where Tradicional Silver cocktails and dancing …

Interview: Debbie Mielewski, Senior Technical Leader of Ford’s Materials Sustainability Lab

Recycled money, agave, and ketchup are turned into car parts for the future

When walking through Ford Motor Company‘s Materials Sustainability Lab in Dearborn, Michigan, one can’t help but feel like they’re in a fictional laboratory from a Roald Dahl book. Here, however, the innovation is real and the impact is tangible. Led by Senior Technical Leader Debbie Mielewski, this facility aims to produce car parts from the unimaginable. It’s more than a demonstration of Ford’s commitment to …