Story Presents: Creativity

The concept shop briefly turns into a design sanctuary, highlighting inventions from the Lexus Design Award alongside local innovations

New York concept retailer Story undergoes a head-to-toe transformation every four to eight weeks to offer a unique, editorialized shopping experiences—and their latest theme “Creativity” launches today for a month-long look at innovative design from emerging creators. The 10th Avenue store partnered with Lexus to highlight eight notable entries from the Lexus Design Award program, such as a lamp that evokes a soap bubble to …