Little Willy’s

Irreverence and British tailoring collide to create a new boys-wear line with big spirit

A member of the niche bespoke community in NYC, men’s store Lord Willy’s recently upgraded to larger digs from their humble storefront in New York’s NoLita neighborhood. As the shop shuffled next door to a 2,500 square foot space, proprietors Alex and Betty Wilcox decided to turn the old space into Little Willy’s, a boys’-only retailer full of ready-to-wear options for stylish young lads. While …