Logobook

"Logorama" director Ludovic Houplain's exhaustive index of more than 7,000 brand images

Graphic designer Ludovic Houplain and his partners François Alaux and Hervé de Crécy of H5 agency made a splash in 2009 when they produced a short film depicting a world composed entirely out of logos. The 16-minute film, “Logorama” went on to win an Academy Award and gave H5 their first César. In order to create Logorama’s surreal commercial landscape of 2,500 logos from past …