Lynk & Co’s CEO Alain Visser on Reimagining Mobility and Ownership

We discuss the carmaker's contemporary, thoughtful approach

Alain Visser seems, at first, like more of a fashion CEO than the head of one of the newer and more interesting automobile brands. His relaxed and open-minded attitude, a sneaky grin and Cole Haans tied with brightly colored shoelaces all set him apart from the other major car brand CEOs reading from teleprompters at the 2019 Shanghai Auto Show. Visser has a different job …

Lynk & Co’s 02 Sport Crossover SUV Model

From advanced car-sharing to local manufacturing, the experimental Geely brand comes to Europe

Swathed in mystery Lynk & Co unveiled their 01 vehicle in 2016. It was a tech-driven concept turned compact (or, almost mid-sized) SUV. The Geely sub-brand (and young Volvo sibling) purported to be direct-to-consumer and rentable via app. But while the debut happened in Berlin, sales would commence in China. Now, however, the brand is making its way to Europe—stemming from a recently announced production …

Debuting Lynk & Co’s Tech-Laden Compact SUV: The 01

A global car brand launches their first direct-to-consumer vehicle in Berlin

Automobiles were only invented 130 years ago, taking over for the horse for personal travel. In the last 100 years, according to Alain Visser the Senior Vice President of Lynk & Co (and former Vice President of Global Marketing and Sales for Geely Auto Group—parent company of this brand as well as Volvo), not much has changed within the industry, business model or concept itself. …