The Tiger Trading Co. pop-up, in NYC’s Chinatown, is not your typical branded shopping event. In fact, everything within is free—if you snag a coaster from a handful of select affiliates (which happen to be bars in the direct vicinity). The event, presented by Tiger Beer, isn’t aimed at retail. It’s all about showcasing the best of Asian creativity today. In a repurposed Canal Street …
Tiger Trading Co. NYC Pop-Up Shop