This weekend, Swiss luxury watch brand Maurice Lacroix debuted the vibrant, innovative AIKON #tide watch collection. A quartz variant of the maison’s critically and commercially successful AIKON Automatic watch, the new series was developed in partnership with #tide, an organization crafting upcycled composite materials from recovered ocean-bound plastic. In fact, the cases of these 40mm wristwatches, as well as the packaging of each finished product, are composed of …
With Pops of Color, Swiss Watch Brand Maurice Lacroix Moves Toward Sustainability
