New Wash From Hairstory

Industry veteran Michael Gordon perfects his detergent-free formula for soft, clean hair

It takes a hair industry veteran to call out the fact that almost every shampoo on the market has detergent (aka sodium lauryl sulfate) in it—an irritant that strips and dries hair, fueling the perpetual cycle of buying products like conditioners, masks and treatments. These are unnecessary band-aids that don’t solve the problem, argues Bumble and bumble founder Michael Gordon. After Estee Lauder acquired the …

A Conversation on Color and Psychology with Roxie Darling

The sole colorist at private studio Hairstory discusses the fine line between service and artistry and creating fleeting works

A counterpoint to the daytime hustle and bustle of the Wall Street neighborhood is the quiet oasis that is Hairstory, located many floors up in a discreet building. Shoes are taken off before entering the living room area, where sunlight streams in through big windows. Though it seems more like a beautiful apartment at first glance, the space is in fact home to a mini-revolution …