‘Mine77’ is Jake Burton’s Most Personal Collection Yet

Part creative outlet, part R&D, the project is by him for people like him

In the 40 years since founding Burton, Jake Burton has taken snowboarding from a hobby amongst friends to a crazed culture and Olympic-level sport. As much as the brand is his, there are plenty of people involved in the process—largely because of its astonishing growth, but more recently  because Jake’s battles with cancer and a rare nervous disorder reduced his focus on the business for …