Royal Enfield Motorcycles Balance Beauty With Function

The company's head of industrial design explains each bike's pared-down aesthetic

The Royal Enfield brand is 120 years old, but its US presence is relatively recent. The Chennai, India-based company—which began a massive, nearly decade-long boom in 2010—wasn’t on this country’s radar for a simple reason: historically, we tended to buy bigger motorcycles. (What’s considered a “big” bike here is above 1,000cc; in India, 350cc.) Regardless, Royal Enfield became a competitive worldwide player in low-to-midsize motorcycles, …