Comparing the Electric Mustang Mach-E + Bronco Sport

Two very different vehicles underpinned by the same design thinking

Ford‘s all-new Mustang Mach-E and Bronco Sport have more in common than meets the eye. Though the appearance of the two vehicles differs, it’s the thinking behind them that tells us plenty about Ford’s current approach to car design—one fueled by not only a need to compete with other brands in the space, but also extensive consumer research. To understand Ford’s thinking, it’s helpful to …

Matthew Dear + Ford Motor Co’s Mustang Mach-E Sonic Collaboration, “New Breed”

The Detroit recording artist assembled a captivating track from the all-electric vehicle's sounds

As long as there have been cars there have been sounds emanating from them—the thrum of an engine, the honk of a horn, the tunes on the radio. Ford and Lincoln have an industry-leading perspective on sounds in their vehicles, and for their groundbreaking all-electric Mustang Mach-E, Ford tapped the sound designers at Ozone Sound to develop a sonic personality to fill in the quiet …