Interview: MVMT Watches Co-Founder Jake Kassan

How one minimal wristwatch brand set itself apart from the rest

A few months after MVMT watches raised $220,000 on Indiegogo—back in 2013—co-founder Jake Kassan reached out to us via LinkedIn. He wanted to get his products in our hands. The brand was growing. Their site traffic and sales were increasing. And their social media presence was nothing short of exponential. Today, they’ve got one million followers on Instagram. Moreover, their collections have expanded and improved. …