Adidas FUTURECRAFT.LOOP: the Brand’s First-Ever 100% Recyclable Sneakers

An incredible innovation, these sneakers aim to nudge consumers toward more eco-conscious products

Furthering the brand’s commitment to environmental friendliness, adidas unveils the FUTURECRAFT.LOOP, the brand’s first-ever 100% recyclable performance-level sneakers. For more than a decade, the brand has researched and tested ways to create sneakers and other sportswear made to regress into raw material and reincarnated as a new pair of shoes or a different product entirely. Today’s unveiling is not only a hallmark in material innovation, …

Jean-Michel Cousteau: Ambassador of the Oceans

Despite all our devastating environmental mistakes, the explorer and educator refuses to give up

“Diversity is synonymous with stability.”

This “Inadvertently Engineered” Enzyme Could Help the Environment

“Inadvertently engineered” by scientists at the University of Portsmouth and the US Department of Energy, a new enzyme has been discovered (well, created in actuality) that might help the recycling process—therefore benefitting the environment. This enzyme essentially eats and digests plastics and, while it could revolutionize recycling, Parley for the Oceans founder Cyrill Gutsch says, “We cannot put our hopes on a miracle and we …