Tag: Parley

Adidas FUTURECRAFT.LOOP: the Brand’s First-Ever 100% Recyclable Sneakers

An incredible innovation, these sneakers aim to nudge consumers toward more eco-conscious products

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Furthering the brand’s commitment to environmental friendliness, adidas unveils the FUTURECRAFT.LOOP, the brand’s first-ever 100% recyclable performance-level sneakers. For more than a decade, the brand has researched and tested ways to create sneakers and other sportswear made to regress into raw material and reincarnated as a new pair of shoes or a different product entirely. Today’s unveiling is not only a hallmark in material innovation, …

AMEX to Release Card Composed of Recovered Ocean Plastic

Link — Tech

With their Parley for the Oceans partnership, American Express plans to address the global problem of ocean plastic pollution in two ways. First, they’re releasing a new card primarily composed of plastic found in the ocean and along the coast. This will reduce their new plastic consumption. Further, this initiative is also about raising awareness for their cardholders and will include many other eco-friendly commitments. …

Via wwd.com

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This “Inadvertently Engineered” Enzyme Could Help the Environment

Link — Culture

“Inadvertently engineered” by scientists at the University of Portsmouth and the US Department of Energy, a new enzyme has been discovered (well, created in actuality) that might help the recycling process—therefore benefitting the environment. This enzyme essentially eats and digests plastics and, while it could revolutionize recycling, Parley for the Oceans founder Cyrill Gutsch says, “We cannot put our hopes on a miracle and we …

Via dezeen.com

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