Storytelling Can Usher Us Into an Eco-Friendly Future

Swedish journalist and chief storyteller for Sweden’s Viable Cities Program, Per Grankvist believes that specialized storytelling (which varies from city to city) will be what actually convinces large population groups to make more eco-friendly changes to their lifestyles. Rather than advertising a future in which cars fly and eating meat is illegal, Grankvist wants to make the conversation more human and centered on minute actions …