Perso, an AI-Assisted Makeup Station by L’Oréal

Hyper-personalized lip, skin, and foundation suggestions that reduce packaging

The benefits of using L’Oréal’s Perso station are two-fold. First, the seven-inch-tall device can customize lipstick, foundation and skincare treatments for specific wearers. Second, because it relies on three cartridges with seemingly endless final forms, it drastically reduces packaging and product waste. Traditionally, if one were to desire a specific shade of red lipstick, color-matching would require buying a new product encased in new packaging. …