PHLUR’s Sustainable, Gender-Neutral Fragrances

The brand is making positive changes in the age-old perfume industry

Working closely with their partners, new fragrance brand PHLUR is making perfumes that are sustainable, support communities and maintain traditions. From using a synthetic alternative to Natural Indian Sandalwood (which has been over-harvested and put in jeopardy) to introducing vetiver to Madagascan farmers (creating a new revenue stream) to the safe and sustainable harvesting of the Styrax tree’s resin, there are plenty of reasons to …