adidas Running’s PureBOOST X for Women

Debuting new floating arch technology for maximizing each stride

With all the footwear innovations adidas offers (other brands, as well, for that matter), most often they are initially applied to products for men. This time, however, adidas Running has taken a brand new science-backed technology and silhouette and applied it first to sneakers for women. The resulting PureBOOST X features something entirely new: a floating arch that hugs the foot and touches the sole …

Introducing adidas Originals NMD

Blending three technical runners into inspiration for a future-forward lifestyle sneaker

With their brand new Originals NMD, adidas takes a step above and beyond releasing an archival silhouette outfitted with modern technology. While the brand’s iconic design DNA is present, the NMD is an entirely new beast (and concept), drawing attributes from three previous progressive styles but bolstered by a Primeknit upper and a BOOST midsole for functionality. Yes, there’s the signature color blocks and those …