In 2018, PUMA reentered the basketball market with the unveiling of the brand’s first basketball sneaker in 20 years: the PUMA Clyde Court, named after the charismatic former NBA player Walt “Clyde” Frazier. Those sneakers reference a storied relationship between the brand and the beloved sport. Shortly thereafter, they announced a shortlist of high-profile players to ink sponsorship deals and Jay-Z as their creative director. This renewed focus on basketball …
Born from a partnership with Pittsburgh-based organization First Mile, Puma’s Erupt Trail running sneakers employ yarns made from plastic pollution collected in Taiwan, Honduras and Haiti. This silhouette is the first from this sustainable collection, but it’s also a continuation of a refresh of the Puma brand that commenced a few years back. Referencing design-forward footwear both past and present, this iteration offers high-performing tread …
When labels team up with celebrities or high-fashion designers, their collaborations are bound to get plenty coverage. Puma has gone in a different direction with their latest release, and, while it might not get as much attention, it’s arguably more significant. Partnering with Melbourne-based indigenous artist Robert Young (a Gunnai, Gunditjmara Yorta Yorta and Waradgurie man who previously designed Puma’s 2018 Dreamtime guernseys for the …
