Tag: Puma

Interview: PUMA Hoops Head of Footwear Design, Jeremy Sallee

Digging into the brand's reemergence in the basketball category

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In 2018, PUMA reentered the basketball market with the unveiling of the brand’s first basketball sneaker in 20 years: the PUMA Clyde Court, named after the charismatic former NBA player Walt “Clyde” Frazier. Those sneakers reference a storied relationship between the brand and the beloved sport. Shortly thereafter, they announced a shortlist of high-profile players to ink sponsorship deals and Jay-Z as their creative director. This renewed focus on basketball …

Puma’s First-Ever Indigenous-Inspired Collection

Designed by artist Robert Young, the brand's "Dreamtime Borra Grounds" range

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When labels team up with celebrities or high-fashion designers, their collaborations are bound to get plenty coverage. Puma has gone in a different direction with their latest release, and, while it might not get as much attention, it’s arguably more significant. Partnering with Melbourne-based indigenous artist Robert Young (a Gunnai, Gunditjmara Yorta Yorta and Waradgurie man who previously designed Puma’s 2018 Dreamtime guernseys for the …

Kith + High Snobiety Collaborative PUMA Sneaker Collection

Ronnie Fieg helps the media company celebrate 10 years with two pairs of brand new kicks

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Thriving as a media company that publishes inspired, cutting-edge cultural content for a decade—eschewing trends while targeting new but lasting movements—is no small feat. High Snobiety has successfully navigated these tricky waters and continues to look better than ever. To celebrate their 10th anniversary, they’ve called upon lifestyle brand Kith founder Ronnie Fieg to release two signature products. The result happens to be limited edition …