The Guggenheim Museum Bilbao’s Sustainable Banners

Shifting toward a more sustainable world requires radical change: structural reconfiguration of supply chains, pivoting from harsh chemicals and single-use plastics and beyond. The Guggenheim Museum Bilbao’s newest banner ad campaign for their upcoming exhibition, Olafur Eliasson: In Real Life, proves that these changes can also be remarkably subtle. All 250 of the banners act as air-purifiers capable of catching and cleaning volatile components. The …