Anchor Brewing’s Comprehensive But Uncomplicated Rebrand

The San Francisco staple celebrates its 125th anniversary with a refresh from R/GA

Anchor Brewing‘s rebranding, helmed by R/GA, began as an act of preservation. With their 125th anniversary approaching (they’ll celebrate that milestone this year), the brand collaborated on a new look for the institution. The final product would be responsible for retaining the brewery’s history, which stretches back to 1849, and repositioning the producer in the fast-paced, ever-changing market—one now driven by drinkability, name-recognition and customer …

Rebranding Weed

In 2010, Silicon Valley vets Michael Blue, Christian Groh and Brendan Kennedy left their their shiny tech offices to join the marijuana movement. At the time, cannabis was rapidly becoming more accepted as a legitimate medical treatment and, one by one, states were dropping their laws banning the substance, making opportunities in the burgeoning industry seem endless. The three started Privateer Holdings, a private equity …