Rebranding Weed

In 2010, Silicon Valley vets Michael Blue, Christian Groh and Brendan Kennedy left their their shiny tech offices to join the marijuana movement. At the time, cannabis was rapidly becoming more accepted as a legitimate medical treatment and, one by one, states were dropping their laws banning the substance, making opportunities in the burgeoning industry seem endless. The three started Privateer Holdings, a private equity firm that acquires and creates cannabis brands, and though many initially rebuffed their risky business move, the gamble has certainly paid off.