COOL HUNTING - Reductionism

EVERYBODY.WORLD Takes on “Less is More” Style

An LA-based brand with a unique approach to an industry of excess

20 November 201724 August 2018

Presented by the New Range Rover Velar

LA-based EVERYBODY.WORLD is doing something not many fashion brands are willing or able to do: simplifying and reducing their wares to the basics. That by no means results in lower quality goods or basic garb nobody wants to wear—rather it’s the makings for a pared-back but still stylish collection of apparel. To boot, everything is made sustainably and ethically. We spoke with founders Iris Alonzo …

Cooking with Caviar, Simply

By using such a potent ingredient, you can reduce the traditional number of ingredients in these dishes

Emily Arden Wells

1 November 201724 August 2018

Read — Food + Drink

Presented by the New Range Rover Velar

For many home cooks, simple recipes (preferably those that can be completed in under 20 minutes) with 10 or fewer ingredients can be the smartest and easiest approach. This involves seeking out flavor-packed ingredients that are guaranteed to impress dinner guests with minimal effort. One of those ingredients happens to be caviar, because anything with a dollop of caviar on it seems endlessly chic, timeless, …

Less-is-More Beauty Products

With fewer than 10 ingredients, these potions are pared-back but luxurious

CH Studio

24 October 201714 August 2018

Read — Style

Presented by the New Range Rover Velar

While many equate luxury with opulence, this isn’t oftentimes the case. The beauty industry has long been one of excess—not only in terms of the number of products available, but also regarding the ingredients. Recently though, instead of products containing countless chemicals (many of which are almost impossible to pronounce, let alone identify) there has been a welcome push to strip back lotions and potions, …

Studio Visit: Brendan Ravenhill

Reductionist objects with maximum impact from this LA-based designer

CH Studio

20 October 201724 August 2018

Read — Design

Presented by the New Range Rover Velar

LA-based designer Brendan Ravenhill is known for creating sparsely designed, stripped-down yet stunning objects. From chandeliers with multiple thin arms to understated layered chairs to the now-iconic nail-and-wood bottle opener, Ravenhill’s style is one that pushes contemporary form out from the cold and into the light. In an industry which oftentimes values opulence and an aesthetic of excess, Ravenhill pays a huge amount of attention …

What is Reductionism?

Inspired by the New Range Rover Velar, we dig in to the less-is-more philosophy

CH Studio

16 October 201724 August 2018

Look — Design

Presented by the New Range Rover Velar

“Reductionism is about taking away excess in design,” says Gerry McGovern, Land Rover’s Chief Design Officer, and the Range Rover Velar, the brand’s newest vehicle, delivers on that maxim. From its debut at the London Design Museum to our first hands-on drive up Norway’s coast, we’ve seen and admired that bold call to action come to life. Today we’re proud to announce our partnership with …