Y-3 Space Apparel for Virgin Galactic

The adidas + Yohji Yamamoto collaborative brand will suit up the commercial spaceline's pilots and passengers

Within their respective industries, Sir Richard Branson and Yohji Yamamoto share a vision for chasing the future. Both have been progressive-thinking rule-breakers for decades—so it comes as not too much of a surprise that Branson’s Virgin Galactic worked with Y-3 (Yamamoto’s sportswear line with adidas) to develop space-appropriate uniforms. Functional, fashionable and—rather than futuristic—grounded in the “now,” the prototype designs for the pilot flight-suit and …

Experiencing Virgin’s First-Ever Hotel in Chicago

Richard Bransons's foray into city lodging and hospitality is full of design flourishes and fun surprises

Lifelong philanthropist and billionaire entrepreneur Sir Richard Branson has shaken up traditional industries with his adventurous spirit and design sensibility. His companies encompass everything from banking stem cells and future space travel to an entire island in the British Virgin Islands. While most of us probably can’t make the minimum seven-night stay at the private Necker Island compound anytime soon, Branson’s latest foray is a …