COOL HUNTING Ferrari Roma Tailor Made’s Japanese Artisans: Indigo

Exploring the unique natural process behind Sukumo Leather

To push Ferrari‘s Tailor Made customization program to its limits—and bring our Ferrari Roma Tailor Made, Specially Crafted for COOL HUNTING to life—we commissioned components from several Japanese artisans that we visited during our 2019 CH Japan trip (and later collaborated with on our CH Omakase collection). Among the extraordinary custom additions, which include a signature Kamon (or personalized emblem) and Sakiori (textiles that have been upcyled from historic kimonos), the …

Ferrari Roma Tailor Made, Specially Crafted for COOL HUNTING

A glorious amalgam of Japanese and Italian craftsmanship and style

In 2019 we were invited by Ferrari to participate in their Tailor Made customization program with the encouragement to expand and explore the use of colors, materials and finishes further than the luxury automaker has ever done before. We had just returned from our CH Japan trip, and as we were still inspired by indigo and traditional Japanese crafts we decided to bring some of …