Sketches to Textiles: Rouda

Doodles become playful, colorful apparel for the Melbourne-based label

by Chérmelle D. Edwards Doodling is the root of all of Rouda‘s final products. While sketches to textiles to wearable pieces might not seem to be a stretch in terms of process, the brand’s founder—Melbourne-based Megan McNeill—certainly has an adventurous and playful approach. First appearing in winter 2014, Rouda’s “Positive/Negative” collection was a monochromatic boutique hit. When returning with this year’s A/W collection (called “Fiesta”), …