Blubel: A Bicycle Bell That Navigates

LED lights offer direction through this connected bike accessory

The charming chime of a bike bell has long provided one use: to alert those around that a cyclist is coming. Blubel, funding on Kickstart now, offers far more. Through LED gestures on the bell’s facade, it actually guides bike riders utilizing Bluetooth connectivity to users’ smartphones. The Blubel dedicated app also reads bike chimes across the entire network, and can re-route cyclists to avoid …