Cannabis-Centric Houseplant’s Many Missions

Seth Rogen's brand strives to do their part in righting the wrongs of federal cannabis prohibition

Seth Rogen, an unabashed marijuana enthusiast in many of his acting roles as well as in real life, launched the cannabis-centric company Houseplant in the US this month with co-founder Evan Goldberg. The brand (which debuted in Canada circa 2019) emphasizes premium cannabis flower, a gorgeous accessory line and impressive social responsibility initiatives—all of which set it apart from many others in the tremendously saturated …