Adidas FUTURECRAFT.LOOP: the Brand’s First-Ever 100% Recyclable Sneakers

An incredible innovation, these sneakers aim to nudge consumers toward more eco-conscious products

Furthering the brand’s commitment to environmental friendliness, adidas unveils the FUTURECRAFT.LOOP, the brand’s first-ever 100% recyclable performance-level sneakers. For more than a decade, the brand has researched and tested ways to create sneakers and other sportswear made to regress into raw material and reincarnated as a new pair of shoes or a different product entirely. Today’s unveiling is not only a hallmark in material innovation, …

Colorful Sneakers and Socks for Spring

Metallic, bright or subtle, there are combinations for all tastes here

As the cold weather breaks, we itch to replace heavy boots and thick socks with footwear that’s lighter and brighter. This spring, we’re focused on reintroducing color into our wardrobes. From retro touches to bold metallics, color-blocking, smiley faces and playful slogans, our selection of sneaker and sock combinations is made for all tastes—and with the intention of adding a little energy and glee to …

Interview: George and Shota ​Mikaia of Georgian Sneaker Brand, Crosty

Brothers bring footwear innovation to the former Soviet nation decades after a civil war that changed their lives

In 1992, ​Abkhazia was engulfed in a brutal civil war. Situated on the Black Sea in the northwest of Georgia, the disputed region’s inter-ethnic conflict claimed nearly 15,000 lives, left over 8,000 wounded, and uprooted more than 200,000 Georgians fleeing ethnic cleansing at the hands of Abkhaz separatists. Among the displaced were brothers George and Shota ​Mikaia, founders of Tbilisi-based sneaker label Crosty. “We lost …