adidas Originals + Fiorucci’s Playfully Retro Collection

Two iconic brands collaborate for the second time

Since 2017, cult brand Fiorucci has been in a state of comeback—with their iconic cherub motif, playful graphics and lettering all now steeped with nostalgia. As such, the ’80s-tinged collaboration with adidas makes perfect sense. The second collection from the two brands (which debuts today) is print-heavy again, but made for summer—with pool slides, swimsuits, visors and tote bags included. Working within a bold color …

Adidas FUTURECRAFT.LOOP: the Brand’s First-Ever 100% Recyclable Sneakers

An incredible innovation, these sneakers aim to nudge consumers toward more eco-conscious products

Furthering the brand’s commitment to environmental friendliness, adidas unveils the FUTURECRAFT.LOOP, the brand’s first-ever 100% recyclable performance-level sneakers. For more than a decade, the brand has researched and tested ways to create sneakers and other sportswear made to regress into raw material and reincarnated as a new pair of shoes or a different product entirely. Today’s unveiling is not only a hallmark in material innovation, …

Colorful Sneakers and Socks for Spring

Metallic, bright or subtle, there are combinations for all tastes here

As the cold weather breaks, we itch to replace heavy boots and thick socks with footwear that’s lighter and brighter. This spring, we’re focused on reintroducing color into our wardrobes. From retro touches to bold metallics, color-blocking, smiley faces and playful slogans, our selection of sneaker and sock combinations is made for all tastes—and with the intention of adding a little energy and glee to …