Arc’teryx Re-Launches Their Iconic Alpha SV Jacket

An iconic alpine garment gets an update thanks to Gore-Tex’s latest innovations

Gore-Tex and Arc’teryx have a history of collaborating together that dates back to the iconic first version of the Alpha SV jacket in 1998. According to the brand’s language “Alpha” indicates that the jacket is lightweight, minimal and built for alpine use, while “SV” means it’s intended to withstand severe weather—and, with its Gore-Tex membrane, the jacket boasts exceptional wind and waterproofing. There have been a number …

Norway’s Beloved Outdoor Brand Norrøna Expands Stateside

The team at the 90-year-old company discusses sustainability, functionality and pragmatism

Founded by outdoor enthusiast Jørgen Jørgensen, Norrøna has been making snow gear for 90 years in Oslo. While the brand dominates in Scandinavian markets, it is only now opening brick and mortar stores stateside—starting with a Boulder, Colorado shop this past summer, and now a storefront in NYC’s SoHo, which opens tomorrow, 6 December. Norrøna isn’t just testing the bigger names in the business, but …

Best New Backcountry Ski Gear

Some of our favorite new products to make snow adventures bigger, faster, smarter and safer

The achievements within snow sports are ever-growing and impressive. Whether these adventures are occurring on the backside of Lake Louise or on some perfect pillow drop at Blanket Glacier, skiers and riders are going bigger, faster and smarter. This is thanks, in part, to gear being more inventive, intuitive, safer and smarter—with last year offering big tech advancements in the skiing and snowboarding worlds. We …