The Mission Behind Nike’s Space Hippie Sneakers

The brand's new program for scrap material reuse has the potential for vast positive impact across the industry

Part of Nike‘s move toward more sustainable practices, the new Space Hippie collection (from the overarching Space Hippie Program) is crafted from scrap materials reclaimed from factory floors. Several other companies use discarded fabrics and yarns, but this is the first foray for the sportswear giant—and a significant step for such an omnipresent and influential brand. The four styles (aptly named Space Hippie 01, 02, …