Tucheng Store in Beijing

Partnering with the Beijing Institute of Fashion Technology, a store in one of China's biggest meccas fosters true creativity

The Chinese propaganda leviathan is still struggling to find a way to make the country look hip and culturally influential worldwide, and in the eyes of a skeptical foreign audience, any effort will be useless until freedom of expression doesn’t become the top priority. In the last years Western media have found seedlings of democracy in episodes like rural uprisings or upheavals for environmental issues, …

Cool Hunting Videos Presents: Aether SF

A behind-the-scenes look at San Francisco's newest and most unique retail space

As longtime fans of Aether‘s sophisticated line of outerwear, we jumped at the chance to visit their first brick and mortar retail location. The recently opened San Francisco shop is uniquely constructed from three shipping containers, and is now home to an even more intriguing inventory system. To maximize space, the Aether team incorporated a custom-built rotating rack that spans all three floors. We sat …

KEEN Garage

The Portland brand opens a sustainably renovated, interactive space downtown

Continuing their commitment to conservation and sustainability, the KEEN Garage in downtown Portland, Oregon reopened after a 10-month renovation of a 105-year-old building that generated less than one dumpster of waste. Incorporating many salvaged elements from the former space opened in 2010, the new Garage presents a playful and convivial new environment. On the first floor KEEN shoes, bags and socks are showcased in displays …