Comprising the first book dedicated to Africa’s surf culture, AFROSURF, a sticker set and Mami Wata’s Rose Street 2.0 shirt, the The AFROSURF Gift Set is a vibrant collection of items. The book—packed with over 50 essays, photographs, poems and thought pieces—provides a comprehensive look into the spirit of surfing throughout Africa. This spirit is also imbued in the cotton shirt (available in size XS …
Mami Wata (meaning “mama water” in West African pidgin English) is a guardian water spirit, venerated throughout Africa. Legend has it that those she takes as her lovers return to land more beautiful and successful than before—a fitting lore for the surf apparel brand that is not only named after the spirit, but whose garments, embodying African traditions and cultures, crowned the surf label as …
Although partnerships between professional surfers and watch companies remain ubiquitous (brands like Nixon, Swatch and Freestyle built their identities as the timekeepers of choice for surfers), Breitling continues to stake a growing claim as the first luxury manufacturer in the space. Breitling’s entrée commenced as the brand transitioned from family-owned to private equity-acquired in spring 2017. New CEO Georges Kern began cultivating a personal friendship …
