Mami Wata’s Proudly African Surf Apparel is Revolutionizing The Surf Industry

Incorporating folklore and sayings from Indigenous communities, Mami Wata's striking patterns capture the undeniable spirit of Africa

Mami Wata (meaning “mama water” in West African pidgin English) is a guardian water spirit, venerated throughout Africa. Legend has it that those she takes as her lovers return to land more beautiful and successful than before—a fitting lore for the surf apparel brand that is not only named after the spirit, but whose garments, embodying African traditions and cultures, crowned the surf label as …

Breitling + Outerknown’s Surf-Friendly Superocean II Heritage 44

A watch made for the water, with sustainability as a priority

Although partnerships between professional surfers and watch companies remain ubiquitous (brands like Nixon, Swatch and Freestyle built their identities as the timekeepers of choice for surfers), Breitling continues to stake a growing claim as the first luxury manufacturer in the space. Breitling’s entrée commenced as the brand transitioned from family-owned to private equity-acquired in spring 2017. New CEO Georges Kern began cultivating a personal friendship …