Columbia Omni-Freeze Zero

Harnessing the power of sweat as a renewable resource for Spring 2013

Sweat shouldn’t be a problem, according to Columbia Sportswear. While the activewear market currently offers a limited array of moisture-wicking fabrics, what hasn’t been tapped into is the idea of perspiration as a renewable resource. In that vein, Columbia aims to transcend what they see as dated polyester blends for an entirely new technology that takes advantage of sweat to aid in temperature control. Launched …