Travis Scott + Kid Cudi’s Record-Breaking Fortnite Virtual Concert

Using the popular cross-platform video game Fornite as an arena, Travis Scott and Kid Cudi premiered a collaborative track, “THE SCOTTS,” and shattered “attendance” records with 12.3 million viewers tuning in. As with similar Fortnite events held previously, themed merchandise, accessories, and upgrades were made available for players prior to the show. But a new component let viewers witness the building excitement more literally: developers …