Introducing Ulysse Nardin’s “Lemon Shark” Diver

The luxury Swiss watch brand's latest nod to an undersea apex predator

The story of Ulysse Nardin is intertwined with the sea. The brand’s on-board marine chronometers are among the most reliable ever designed—partly because the maison is one of the few luxury watch manufacturers with the in-house expertise to produce the highest possible precision movements. And to mark World Oceans Day this month and the brand’s 175th anniversary this year, the Swiss watchmaker has debuted its …

Erotic Automation, Freak Vision + Damien Hirst from Ulysse Nardin

An installation and two new timepieces from the Swiss luxury brand all defy expectation

If asked to picture a room housing millions of dollars worth of Ulysse Nardin Swiss watches, or Swiss watches in general, what does your mind see? It’s unlikely that you, or anyone, immediately imagines a dark-walled booth in Geneva, with oscillating oceanic colors filtering through the air and artist Damien Hirst‘s controversial Venetian “Treasures from the Wreck of the Unbelievable” artworks at the entrance—there to …