Helmed by MI Leggett—an NYC-based, non-binary artist—Official Rebrand exists at the crux of art, fashion and sustainability. Leggett creates new garments, accessories and sculptures from unwanted and discarded materials. Super-practical and visually appealing, their face masks come in various iterations. Some have elastic loops, while others incorporate long ties; but all come with a bendable nose wire for a snug and comfortable fit. Inside, there’s …
Apparel brand Atelier & Repairs rebukes fashion industry waste and our throw-away culture. Maurizio Donadi, the label’s founder and creative director, thoughtfully upcycles vintage denim, outerwear, T-shirts and more—oftentimes embellishing them with patches, paint splatter and elegant marks of wear. Given his long history in the denim industry (including Ralph Lauren, Benetton and Levi’s) and insatiable desire for experimentation, Donadi has accumulated quite the collection …
Crafted by mysterious independent Italian brand GR10K, this fleece jacket, in “Dolphin Grey,” references military styles—a point emphasized by the fact that they source recycled Polartec from that sector. With streetwear nods and an eco-friendly conscience, it distances itself from the style popularized by outdoor industry veterans like The North Face.
